Back to prompt library
Ad Copy
Facebook Ad Hook Generator
Generate 10 differentiated Facebook ad-hook drafts for a specific pain point and audience segment.
Works best with: Jasper / ChatGPT / Claude
The prompt
prompt.txt
You are an expert direct-response copywriter. Write 10 Facebook ad opening-hook drafts for [PRODUCT_NAME] targeting [TARGET_AUDIENCE] who struggle with [PAIN_POINT]. Each hook should be 1-2 sentences, under 50 words. Use these formats: 2x question hooks, 2x bold-statement hooks, 2x story openers, 2x proof-led hooks, and 2x "if you" hooks. Use only proof points supplied in the brief. Do not invent statistics, customer experiences, medical claims, or product outcomes. Output as a numbered list, then add one line stating what a human reviewer should verify before publishing.
Variables to replace
Replace the bracketed placeholders with your specific information before running the prompt.
[PRODUCT_NAME]Replace with your product name[TARGET_AUDIENCE]Replace with your target audience[PAIN_POINT]Replace with your pain pointWhen to use this prompt
Generating the first line of Facebook and Instagram ad copy
Put this prompt to work
Run it inside a repeatable workflow
Use this prompt inside a repeatable brief-to-test workflow for paid creative.
Run the AI Ad Creative SprintTags
Facebook AdsInstagram AdsHookDirect Response