AI tools for performance marketers

Midjourney

Ad Creative

Top Pick

The highest-quality AI image generator for ad creative and visual concepts

• +Best-in-class image quality -- V6 outputs are consistently photorealistic
• +Extremely fast iteration with style references and image prompting

Creatify

Video & Image

Top Pick

AI video ad generator that turns any product URL into a winning video ad in minutes

• +URL-to-Video turns any product page into a video ad in minutes
• +1,500+ realistic AI avatars including custom avatar upload

Jasper

Copywriting

Editor's Choice

Enterprise-grade AI copywriting built for marketing teams

• +Best-in-class Brand Voice training
• +Rich template library covering every ad format

Angler AI

Analytics

Editor's Choice

Predictive Conversions API that trains ad platform algorithms on your highest-value customers

• +Predictive CAPI enriches conversion signals with AI-predicted LTV and intent data
• +Predictive Audiences push high-LTV prospect segments directly to Meta, Google, and TikTok

Motion

Analytics

Editor's Choice

AI-powered creative analytics that tells you exactly which ads to make next

• +Visual-first reports that show creative assets alongside metrics
• +AI auto-tags every creative by format, hook, angle, and audience

Canva Magic Studio

Ad Creative

Best Value

AI-powered design suite built into the world's most popular design platform

• +All-in-one design and AI in a single platform
• +Magic Resize adapts any design to every ad format instantly

HeyGen

Video & Image

Top Pick

AI video generation with realistic avatars for ad and social content

• +Best-in-class avatar realism and lip-sync accuracy
• +Video Translate supports paid-plan language workflows

Triple Whale

Analytics

AI-powered ecommerce analytics, attribution, and creative intelligence

• +Best-in-class multi-touch attribution modeling
• +Creative Cockpit AI identifies winning creative patterns

Northbeam

Analytics

Top Pick

Military-grade multi-touch attribution for brands serious about scaling profitably

• +First-party multi-touch attribution independent of Meta and Google reporting
• +Northbeam Apex feeds attribution data back to ad algorithms for better delivery

Klaviyo

Email Marketing

Top Pick

The ecommerce email and SMS platform built for DTC revenue growth.

• +Best-in-class Shopify and Meta integration
• +Predictive analytics for CLV and churn risk

Surfer SEO

Landing Page Optimisation

Top Pick

AI-driven SEO content optimization for organic and paid landing pages

• +Real-time content scoring against top-ranking competitors
• +Surfer AI generates full SEO-optimized articles

Synthesia

Video & Image

New

Create professional AI video ads with realistic avatars — no camera required

• +130+ languages and accents for international campaigns
• +No camera, studio, or actors required

AdCreative.ai

Ad Creative

Top Pick

AI-generated ad creatives scored and optimized for conversion

• +Direct ad account integration for performance data
• +AI conversion scoring before you launch

AI-powered Google Ads automation for DTC brands scaling Performance Max

• +PMax Insights dashboard gives asset group visibility Google's native UI hides
• +Rule-based automation engine handles bid and budget changes 24/7 without manual intervention

AI-powered Google Ads optimisation that surfaces actionable improvements automatically

• +AI improvement queue is prioritised by projected impact -- no manual analysis needed
• +Statistical confidence thresholds prevent premature changes based on insufficient data

AI video editing and TikTok ad creation built for DTC performance teams

• +Batch Creation generates 10-20 video ad variants from a single source clip
• +AI auto-captions match TikTok's native caption style for higher completion rates

AI UGC video ad generator with 1,000+ AI actors for TikTok and Meta creative

• +1,000+ AI actors covering diverse demographics, styles, and product categories
• +Emotion control lets you specify exactly how the actor should deliver each line

Zapier AI

Automation

AI-powered workflow automation connecting your entire marketing stack

• +Natural language Zap creation — describe it, AI builds it
• +6,000+ app integrations covering the full marketing stack

Opus Clip

Video & Image

Best Value

AI-powered video repurposing — turn long videos into viral short clips

• +AI identifies highest-engagement moments automatically
• +Virality score predicts clip performance before posting

Clearscope

Landing Page Optimisation

AI landing page optimisation powered by IBM Watson NLP -- built for DTC brands scaling on Google

• +IBM Watson NLP produces the most natural-reading optimisation recommendations
• +A+ to F grading system is intuitive and easy to communicate to writers

TikTok's native AI creative intelligence and trend research platform

• +Top Ads dashboard shows highest-performing ads in your category by CTR and CVR
• +AI Script Generator produces TikTok-native ad scripts from a product URL in 60 seconds

Copy.ai

Copywriting

AI workflows and copy generation for performance marketing teams

• +Generous free tier with no credit card required
• +Workflow automation chains multiple AI steps

Frase

Landing Page Optimisation

Best Value

AI landing page optimisation for DTC brands running Google Shopping and Performance Max

• +AI writing included in all plans -- no add-on cost
• +Google Search Console integration surfaces striking-distance pages

Runway

Video & Image

Top Pick

AI video generation and editing for performance creative teams

• +Gen-3 Alpha produces the most cinematic AI video output in the category
• +Text-to-video and image-to-video generation in a single platform

Google's native AI features for Performance Max, Smart Bidding, and asset generation

• +Smart Bidding uses Google's full first-party signal graph -- unmatched data advantage
• +Performance Max covers all Google inventory from a single campaign structure