Frase

Overview

For DTC brands running Google Shopping or Performance Max, landing page quality is a direct lever on Quality Score, CPCs, and post-click conversion rate. Frase helps performance marketers build and optimise landing pages that satisfy both Google's relevance signals and the visitor's intent -- closing the gap between ad click and purchase. Its SERP analysis pulls the top 20 results for any keyword and identifies the topics, questions, and content structure that Google rewards, giving you a clear brief for what your landing page needs to cover. The real-time content scorer shows how your page compares to competitors as you write, so you can hit the right topical depth without guessing. The Google Search Console integration surfaces existing landing pages already ranking in positions 4-20 -- pages that are close to page one and worth a targeted optimisation pass before you increase spend. The AI writing feature generates full landing page drafts from your brief, cutting production time significantly. At $45/mo with AI writing included, Frase is the most cost-efficient tool for DTC teams optimising a moderate volume of landing pages alongside their paid campaigns.

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