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Audience Research
Deep Audience Research Brief
Generate a comprehensive audience research brief covering psychographics, pain points, and buying triggers.
Works best with: ChatGPT / Claude
The prompt
prompt.txt
Act as a senior performance marketing strategist. Create a hypothesis-led audience research brief for [PRODUCT/SERVICE] in the [INDUSTRY] space. Include: (1) Top 3 audience segments with likely demographics and psychographics, (2) Primary pain points for each segment (3 per segment), (3) Buying triggers and objections, (4) Likely places each segment spends time online, (5) The language and vocabulary each segment may use, and (6) Competitive alternatives they might consider. Label every inference as a hypothesis to validate through customer interviews, review mining, search data, or campaign results. Format as a structured brief.
Variables to replace
Replace the bracketed placeholders with your specific information before running the prompt.
[PRODUCT/SERVICE]Replace with your product/service[INDUSTRY]Replace with your industryWhen to use this prompt
Building audience targeting strategy before launching paid campaigns
Tags
Audience ResearchStrategyTargetingPsychographics