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Creative Brief
AI Ad Creative Brief Generator
Generate a detailed creative brief for your design team or AI image tools.
Works best with: Jasper / ChatGPT / Claude
The prompt
prompt.txt
Write a detailed ad creative brief for [CAMPAIGN_NAME]. Product: [PRODUCT]. Target audience: [AUDIENCE]. Campaign objective: [OBJECTIVE]. Key message: [KEY_MESSAGE]. Include: (1) Visual direction (3 concepts with mood, color palette, composition), (2) Copy direction (tone, key phrases to include/avoid), (3) Format specifications for [PLATFORMS], (4) Reference styles or aesthetics, (5) What success looks like. Make it actionable for a designer or AI image tool.
Variables to replace
Replace the bracketed placeholders with your specific information before running the prompt.
[CAMPAIGN_NAME]Replace with your campaign name[PRODUCT]Replace with your product[AUDIENCE]Replace with your audience[OBJECTIVE]Replace with your objective[KEY_MESSAGE]Replace with your key message[PLATFORMS]Replace with your platformsWhen to use this prompt
Briefing designers or AI image generation tools for ad creative production
Put this prompt to work
Run it inside a repeatable workflow
Turn the brief into a focused creative-production and testing workflow.
Run the AI Ad Creative SprintTags
Creative BriefDesignCampaign Planning