Creative Brief

Creatify AI Video Ad Script Formula

A structured hook-demo-CTA script formula optimized for Creatify's URL-to-video and AI avatar formats, designed to produce high-converting UGC-style video ads for Meta and TikTok.

Works best with: Creatify

The prompt

prompt.txt

Write a [VIDEO_LENGTH]-second video-ad script for [PRODUCT_NAME] using a hook-demo-CTA structure suitable for Creatify's product URL, image, or AI-actor workflows.

Product details:
- Product: [PRODUCT_NAME]
- Key benefit: [KEY_BENEFIT]
- Target audience: [TARGET_AUDIENCE]
- Pain point addressed: [PAIN_POINT]
- Offer or CTA: [OFFER_AND_CTA]
- Platform: [AD_PLATFORM] (Meta feed / TikTok / Reels)
- Tone: [TONE] (e.g., energetic creator-style, calm authoritative, conversational)

Script structure:
[0-3s HOOK] Open with a pattern interrupt or clear problem statement. No brand intro yet.
[3-12s DEMO/PROOF] Show or describe the product solving the pain point. Use only supplied, substantiated numbers or outcomes. Keep sentences short.
[12-[VIDEO_LENGTH]s CTA] State the offer clearly. One action only. Use urgency only if the offer is genuinely time- or quantity-limited. End with the brand name.

Script (write the full spoken words only, no stage directions):
[HOOK LINE]
[DEMO LINES]
[CTA LINE]

Pro tips for Creatify: (1) Keep scripts concise enough for natural pacing. (2) Avoid complex product names or jargon that an AI voice may mispronounce. (3) Write for ears, not eyes: short sentences, active voice, no parenthetical clauses. (4) Test 3 hook variants with the same demo and CTA, then use live performance evidence to select the next iteration. (5) Before publishing, obtain any required likeness permissions and review product claims, endorsements, disclosures, and platform policy compliance.

Variables to replace

Replace the bracketed placeholders with your specific information before running the prompt.

[VIDEO_LENGTH]Replace with your video length

[PRODUCT_NAME]Replace with your product name

[KEY_BENEFIT]Replace with your key benefit

[TARGET_AUDIENCE]Replace with your target audience

[PAIN_POINT]Replace with your pain point

[OFFER_AND_CTA]Replace with your offer and cta

[AD_PLATFORM]Replace with your ad platform

[TONE]Replace with your tone

When to use this prompt

Writing hook-demo-CTA video ad scripts optimized for Creatify's AI avatar and URL-to-video format, ready to paste directly into Creatify for Meta and TikTok ad production

Put this prompt to work