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Creative Brief
Midjourney Ad Creative Image Prompt Formula
A structured prompt formula for generating photorealistic ad-image concepts and lifestyle visuals in the current Midjourney model.
Works best with: Midjourney
The prompt
prompt.txt
Midjourney prompt for a paid-social image concept: [SUBJECT_DESCRIPTION], [SETTING_AND_ENVIRONMENT], [LIGHTING_STYLE] lighting, [MOOD_AND_EMOTION] mood, [COLOR_PALETTE] color palette, [COMPOSITION] composition, editorial product photography, suitable for [AD_PLATFORM] ad --ar [ASPECT_RATIO] Example filled prompt: A confident woman in her 30s holding a coffee cup in a bright modern kitchen, soft golden-hour lighting, warm and aspirational mood, warm neutrals and cream tones, rule-of-thirds composition, editorial lifestyle photography, suitable for Meta feed ad --ar 4:5 Pro tips: (1) Use the active default Midjourney model unless you have a documented reason to select a specific version. (2) Describe the subject, environment, lighting, mood, and composition before adding style details. (3) Choose the aspect ratio for the placement: 1:1 for square feed, 9:16 for Stories or Reels, and 4:5 for portrait feed. (4) Avoid describing text, logos, or unsupported product claims in the generated visual. (5) Review outputs for brand safety, likeness rights, and claim compliance before production use.
Variables to replace
Replace the bracketed placeholders with your specific information before running the prompt.
[SUBJECT_DESCRIPTION]Replace with your subject description[SETTING_AND_ENVIRONMENT]Replace with your setting and environment[LIGHTING_STYLE]Replace with your lighting style[MOOD_AND_EMOTION]Replace with your mood and emotion[COLOR_PALETTE]Replace with your color palette[COMPOSITION]Replace with your composition[AD_PLATFORM]Replace with your ad platform[ASPECT_RATIO]Replace with your aspect ratioWhen to use this prompt
Generating photorealistic lifestyle and product imagery for paid social ads without a photo shoot
Put this prompt to work
Run it inside a repeatable workflow
Move from an AI visual concept to a structured performance-creative test.
Run the AI Ad Creative SprintTags
MidjourneyImage GenerationAd CreativePaid SocialVisual Design