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Creative Brief

HeyGen AI Spokesperson Video Script

A structured prompt for writing a polished spokesperson-style video script optimized for HeyGen's avatar realism and lip-sync accuracy, suitable for product demos, brand ads, and multilingual campaigns.

Works best with: HeyGen

The prompt

prompt.txt
Write a [VIDEO_LENGTH]-second spokesperson video script for [BRAND_NAME] suitable for HeyGen's AI-avatar format.

Brief:
- Brand: [BRAND_NAME]
- Product or service: [PRODUCT_DESCRIPTION]
- Key message: [KEY_MESSAGE]
- Target audience: [TARGET_AUDIENCE]
- Tone: [TONE] (e.g., professional and authoritative, warm and conversational, energetic)
- Call to action: [CTA]
- Languages needed: [LANGUAGES] (e.g., English only, English + Spanish + French)
- Avatar style: [AVATAR_STYLE] (e.g., business professional, casual, custom brand avatar)

Script structure:
[0-5s OPEN] Greet or acknowledge the viewer's situation. Establish credibility or empathy. No hard sell yet.
[5-[MIDPOINT]s BODY] Present the product or service. Use only supplied proof points, results, or features. Keep sentences concise for natural delivery.
[[MIDPOINT]-[VIDEO_LENGTH]s CLOSE] Restate the key benefit. Deliver the CTA clearly. End with brand name.

Write the full spoken script only (no stage directions). Then add a 'Localization notes' section with phrases, idioms, or cultural references that should be adapted for each required language, and a 'Human review' section that flags claims, disclosures, likeness consent, and local advertising requirements to validate before publishing.

Variables to replace

Replace the bracketed placeholders with your specific information before running the prompt.

[VIDEO_LENGTH]Replace with your video length
[BRAND_NAME]Replace with your brand name
[PRODUCT_DESCRIPTION]Replace with your product description
[KEY_MESSAGE]Replace with your key message
[TARGET_AUDIENCE]Replace with your target audience
[TONE]Replace with your tone
[CTA]Replace with your cta
[LANGUAGES]Replace with your languages
[AVATAR_STYLE]Replace with your avatar style

When to use this prompt

Writing polished spokesperson video scripts for HeyGen's AI avatars, optimized for lip-sync accuracy and multilingual dubbing across Meta, YouTube, and CTV ad formats

Tags

VideoAd CreativeHeyGenSpokespersonMultilingualPaid Social