Analytics

Motion Weekly Creative Performance Report

A structured prompt for generating a concise weekly creative performance summary from Motion data, ready to share with your team or brief your next creative sprint.

Works best with: Motion

The prompt

prompt.txt

You are a performance marketing analyst. Using the Motion creative analytics data below, write a weekly creative performance report for the week of [REPORT_WEEK].

Motion data snapshot:
- Top 3 performing creatives by ROAS: [TOP_CREATIVES_BY_ROAS]
- Top 3 performing creatives by CTR: [TOP_CREATIVES_BY_CTR]
- Creatives flagged for fatigue (declining CTR or ROAS over 7 days): [FATIGUED_CREATIVES]
- New creatives launched this week: [NEW_CREATIVES_LAUNCHED]
- Total spend this week: [TOTAL_SPEND]
- Blended ROAS this week vs last week: [ROAS_THIS_WEEK] vs [ROAS_LAST_WEEK]
- Winning creative concept or hook pattern: [WINNING_CONCEPT]

Report format:
1. Executive summary (2-3 sentences: what worked, what fatigued, net ROAS direction)
2. Top performers table (creative name, format, ROAS, CTR, spend)
3. Fatigue alerts (creative name, days running, recommended action to investigate: maintain, refresh, test a variant, or review for pause)
4. Creative brief for next sprint (based on winning concept: hook style, format, messaging angle, recommended test)
5. One budget-allocation hypothesis for human review, including the evidence, uncertainty, and the validation step required before changing spend

Tone: Direct and data-driven. No filler. Write as if briefing a media buyer and a creative director simultaneously.

Variables to replace

Replace the bracketed placeholders with your specific information before running the prompt.

[REPORT_WEEK]Replace with your report week

[TOP_CREATIVES_BY_ROAS]Replace with your top creatives by roas

[TOP_CREATIVES_BY_CTR]Replace with your top creatives by ctr

[FATIGUED_CREATIVES]Replace with your fatigued creatives

[NEW_CREATIVES_LAUNCHED]Replace with your new creatives launched

[TOTAL_SPEND]Replace with your total spend

[ROAS_THIS_WEEK]Replace with your roas this week

[ROAS_LAST_WEEK]Replace with your roas last week

[WINNING_CONCEPT]Replace with your winning concept

When to use this prompt

Turning raw Motion creative analytics data into a structured weekly report that aligns media buyers and creative teams on what to pause, refresh, and test next

Put this prompt to work