Analytics

Northbeam Multi-Touch Attribution Debrief

A structured prompt for turning Northbeam attribution data into a clear channel-level debrief that aligns media buyers, finance, and leadership on true ROAS and budget reallocation priorities.

Works best with: Northbeam

The prompt

prompt.txt

You are a senior performance marketing analyst. Using the Northbeam attribution data below, write a multi-touch attribution debrief for the period [REPORT_PERIOD].

Northbeam data snapshot:
- Reporting model used: [ATTRIBUTION_MODEL] (e.g., Northbeam ML, last-click, linear)
- Top channels by attributed revenue: [TOP_CHANNELS_BY_REVENUE]
- Top channels by new customer acquisition: [TOP_CHANNELS_BY_NCA]
- Channels with highest discrepancy vs platform-reported ROAS: [DISCREPANCY_CHANNELS]
- Total attributed revenue: [TOTAL_ATTRIBUTED_REVENUE]
- Total ad spend: [TOTAL_AD_SPEND]
- Blended ROAS (Northbeam): [NORTHBEAM_ROAS]
- Blended ROAS (platform-reported): [PLATFORM_ROAS]

Debrief format:
1. Attribution model summary (1 paragraph: which model was used and why it matters for this analysis)
2. Channel performance table (channel, spend, attributed revenue, Northbeam ROAS, platform ROAS, delta)
3. Key discrepancy analysis (which channels are over- or under-credited by platform reporting, and by how much)
4. New customer acquisition breakdown (which channels are driving net-new customers vs retargeting existing ones)
5. Budget-allocation hypotheses to test, with the evidence, uncertainty, owner, and an incrementality or holdout-validation step before changing spend
6. One risk flag (e.g., over-reliance on a single channel, attribution window mismatch, or data lag)

Tone: Executive-ready. Precise and direct. Assume the audience includes a CFO who does not trust platform-reported numbers.

Variables to replace

Replace the bracketed placeholders with your specific information before running the prompt.

[REPORT_PERIOD]Replace with your report period

[ATTRIBUTION_MODEL]Replace with your attribution model

[TOP_CHANNELS_BY_REVENUE]Replace with your top channels by revenue

[TOP_CHANNELS_BY_NCA]Replace with your top channels by nca

[DISCREPANCY_CHANNELS]Replace with your discrepancy channels

[TOTAL_ATTRIBUTED_REVENUE]Replace with your total attributed revenue

[TOTAL_AD_SPEND]Replace with your total ad spend

[NORTHBEAM_ROAS]Replace with your northbeam roas

[PLATFORM_ROAS]Replace with your platform roas

When to use this prompt

Translating Northbeam multi-touch attribution data into an executive-ready channel debrief that surfaces true ROAS, platform discrepancies, and specific budget reallocation recommendations

Put this prompt to work