Analytics

Triple Whale Creative Cockpit Performance Brief

A structured prompt for turning your Triple Whale Creative Cockpit data into a weekly creative performance brief that tells your creative team exactly what to make next.

Works best with: Triple Whale

The prompt

prompt.txt

I am going to share my Triple Whale Creative Cockpit data for the past [TIME_PERIOD]. Please help me turn it into a creative performance brief for my creative team.

Data inputs (paste your Creative Cockpit export or summary below):
- Top 3 performing creatives by ROAS: [TOP_PERFORMERS]
- Bottom 3 performing creatives by ROAS: [BOTTOM_PERFORMERS]
- Average hook rate across all creatives: [AVG_HOOK_RATE]
- Average hold rate (3s / total): [AVG_HOLD_RATE]
- Top performing creative format: [TOP_FORMAT] (e.g., UGC, static, carousel)
- Top performing ad angle or theme: [TOP_ANGLE]
- Budget period: [TIME_PERIOD]
- Total ad spend analyzed: [TOTAL_SPEND]

Please produce a creative brief with these sections:
1. Performance Summary (2-3 sentences on what the data shows overall)
2. What is Working (3 specific patterns from top performers -- hook style, visual format, copy angle)
3. What to Kill (3 specific patterns from bottom performers to stop testing)
4. 3 New Creative Briefs to Test (each with: concept name, angle, hook line, format, and rationale based on the data)
5. One Experiment to Run (a specific A/B test hypothesis based on the data)

Write for a creative director audience. Be specific and data-referenced, not generic.

Variables to replace

Replace the bracketed placeholders with your specific information before running the prompt.

[TIME_PERIOD]Replace with your time period

[TOP_PERFORMERS]Replace with your top performers

[BOTTOM_PERFORMERS]Replace with your bottom performers

[AVG_HOOK_RATE]Replace with your avg hook rate

[AVG_HOLD_RATE]Replace with your avg hold rate

[TOP_FORMAT]Replace with your top format

[TOP_ANGLE]Replace with your top angle

[TOTAL_SPEND]Replace with your total spend

When to use this prompt

Converting Triple Whale Creative Cockpit data into a structured weekly creative brief that tells creative teams exactly what to produce, test, and kill based on real ROAS data

Put this prompt to work