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Creative Brief
Synthesia Product Demo Video Script
A structured prompt for writing a concise, high-converting product demo video script optimized for Synthesia's avatar format, suitable for paid ads, onboarding, and sales enablement.
Works best with: Synthesia
The prompt
prompt.txt
Write a [VIDEO_LENGTH]-second product-demo video script suitable for Synthesia's AI-avatar format.
Product brief:
- Product name: [PRODUCT_NAME]
- Core use case: [USE_CASE]
- Top 3 features to demonstrate: [TOP_FEATURES]
- Target viewer: [TARGET_VIEWER] (e.g., a marketing manager evaluating tools, a new user in onboarding)
- Desired outcome after watching: [DESIRED_OUTCOME]
- CTA: [CTA]
- Tone: [TONE] (e.g., professional SaaS, friendly B2C, authoritative enterprise)
Script structure:
[0-5s HOOK] Open with the problem the product solves or a substantiated result. Do not start with the product name.
[5-[MIDPOINT]s DEMO] Walk through the 3 features in order of impact. Use present tense ('You click... the tool generates...'). Keep each feature concise.
[[MIDPOINT]-[VIDEO_LENGTH]s CLOSE] Summarise the value in one sentence. Deliver the CTA. End with the product name and tagline if available.
Write the full spoken script only. Then add a 'Screen direction notes' section with 3-5 bullet points describing what should appear on screen during the demo section, and a 'Human review' section that flags claims, disclosure requirements, likeness consent, and localisation checks before publishing.Variables to replace
Replace the bracketed placeholders with your specific information before running the prompt.
[VIDEO_LENGTH]Replace with your video length[PRODUCT_NAME]Replace with your product name[USE_CASE]Replace with your use case[TOP_FEATURES]Replace with your top features[TARGET_VIEWER]Replace with your target viewer[DESIRED_OUTCOME]Replace with your desired outcome[CTA]Replace with your cta[TONE]Replace with your toneWhen to use this prompt
Writing product demo video scripts for Synthesia's AI avatars, optimized for paid ads, onboarding sequences, and sales enablement content across 130+ languages
Tags
VideoAd CreativeSynthesiaProduct DemoOnboardingSales Enablement