Northbeam
Top PickMilitary-grade multi-touch attribution for brands serious about scaling profitably
Last reviewed:
Reviewed by the adworkflow.ai Editorial Team using our review methodology.
Starting from
From $1,500/mo (demo required)
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Direct answer
Northbeam is worth shortlisting when a DTC team needs a more involved multi-channel attribution program and can support the data, measurement, and implementation process that comes with it. It is a poor fit for teams seeking a low-cost dashboard without a defined budget or attribution decision to improve.
Decision guide
Where Northbeam fits
Best fit
Multi-channel ecommerce teams that need independent first-party attribution and configurable omnichannel dashboards.
Not the primary fit
Teams that need a low-friction reporting starting point or cannot yet define the measurement question they need to answer.
Prepare before implementation
Audit tracking, UTM and naming conventions, channel coverage, reporting ownership, and the specific allocation decisions the team wants to improve.
Evidence notes
What this review is based on
Pricing and capability sources checked August 2026
Northbeam lists Starter from $1,500 per month and Professional from $3,500 per month, with actual monthly price informed by data volume. Its plans describe multi-touch attribution, dashboards, Apex, and plan-specific support.
Vendor or platform documentation
Northbeam multi-touch attributionNorthbeam describes its first-party multi-touch attribution product and measurement views for ecommerce advertisers.
Vendor or platform documentation
Decision questions
What teams ask before choosing
Why might Northbeam numbers differ from platform reporting?
Northbeam and an ad platform use different measurement models, settings, data, and attribution windows. Compare like with like before acting on a difference, then use the agreed operating process to make the budget decision.
Does Northbeam publish fixed pricing?
Northbeam publishes starting prices for some plans and explains that final monthly price is informed by business data volume. Confirm the commercial scope directly with the vendor.
What is the first implementation milestone?
Agree the measurement questions, audit the data sources and naming hygiene, then establish who owns the recurring report and the decision it informs.
Put the review into practice
Define the attribution decision before the implementation call.
List the budget and channel-allocation questions that require a shared measurement view, then prepare the data and reporting ownership for those questions.
Overview
Northbeam is the attribution platform of choice for high-growth DTC and ecommerce brands spending $50K+ per month on ads. It uses first-party data and a proprietary multi-touch attribution model to give you an independent, accurate view of which channels, campaigns, and creatives are actually driving revenue -- independent of the self-reported numbers from Meta and Google. Its Northbeam Apex feature sends first-party attribution data directly back to ad platform algorithms, improving ROAS and CAC without relying on platform-reported conversions. The platform tracks $25 billion in ad spend annually and has delivered an average 37% ROAS increase for enterprise customers. It integrates natively with Motion for creative-level attribution analysis.
Best for
High-growth DTC and ecommerce brands spending $50K+ per month on paid media who need accurate, platform-independent attribution to make confident scaling decisions
What we like
- First-party multi-touch attribution independent of Meta and Google reporting
- Northbeam Apex feeds attribution data back to ad algorithms for better delivery
- Infinite lookback window for full-funnel revenue attribution
- Media mix modeling for budget forecasting and scenario planning
- Native Motion integration for creative-level attribution
- 37% average ROAS increase for enterprise customers
Watch out for
- Custom pricing with no self-serve -- requires a demo call
- Best suited for brands spending $50K+/mo; overkill for smaller budgets
- Steeper onboarding curve than Triple Whale
Rating breakdown
Quick facts
- Category
- Analytics
- Pricing
- From $1,500/mo (demo required)
- Pricing Model
- Subscription
- Our Rating
- 4.6 / 5
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Compare Northbeam vs
Prompt templates
Northbeam Multi-Touch Attribution Debrief
A structured prompt for turning Northbeam attribution data into a clear channel-level debrief that aligns media buyers, finance, and leadership on true ROAS and budget reallocation priorities.
Deep Audience Research Brief
Generate a comprehensive audience research brief covering psychographics, pain points, and buying triggers.
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Category Guide
Analytics Tools
See how Northbeam compares to Triple Whale and Angler AI on our Analytics Tools category page.