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IntermediateSEO & Paid Search

Build an SEO-Optimized Landing Page That Also Converts Paid Traffic

Use Surfer SEO and Jasper to build a landing page that ranks organically and converts paid traffic simultaneously — maximizing the ROI of every page you build.

3 hours5 steps
Surfer SEOJasperCopy.ai

Workflow steps

1

Keyword research and SERP analysis in Surfer

Surfer SEO

Enter your target keyword in Surfer SEO's Content Editor. Review the top 10 ranking pages to understand the content structure, word count, and semantic terms you need to include.

2

Generate the page outline

Surfer SEO

Use Surfer's AI outline generator to create a page structure that matches ranking intent. This gives you the H1, H2s, and key sections to cover.

Prompt template
Generate a landing page outline for the keyword [TARGET_KEYWORD]. The page should serve both organic search intent and paid traffic conversion. Include: hero section, benefits, how it works, social proof, FAQ, and CTA sections.
3

Write the page copy with Jasper + Surfer integration

Jasper

Open Jasper and connect it to Surfer SEO. Write each section using Jasper's templates while monitoring your Surfer content score in real time. Aim for a score above 75 before publishing.

Prompt template
Write the hero section for a landing page targeting [TARGET_KEYWORD]. Primary audience: [AUDIENCE]. Key benefit: [BENEFIT]. Include: H1 headline (under 10 words, includes keyword), subheadline (1-2 sentences), and 3 CTA button options.
4

Generate FAQ section for AEO with Copy.ai

Copy.ai

Use Copy.ai to generate a comprehensive FAQ section. FAQs structured with schema markup help your page appear in AI search answers and Google's People Also Ask boxes.

Prompt template
Generate 8 FAQ questions and detailed answers for a landing page about [PRODUCT/SERVICE] targeting [AUDIENCE]. Format each answer to be 50-100 words. Focus on questions that appear in Google's People Also Ask for [TARGET_KEYWORD].
5

Final audit and publish

Run a final Surfer audit to confirm your content score. Add FAQ schema markup to the page. Publish and submit to Google Search Console. Set up a Google Ads campaign targeting the same keyword to capture both organic and paid traffic.