Back to prompt library
Copywriting
Copy.ai Ad Angle Generator
A structured prompt for generating 10 distinct ad angles for any product using Copy.ai's Workflows, covering emotional, rational, social proof, and fear-of-missing-out frames.
Works best with: Copy.ai
The prompt
prompt.txt
Generate 10 distinct ad angles for [PRODUCT_NAME]. Each angle should be a different psychological or emotional frame that could anchor a full ad campaign. Product details: - Product: [PRODUCT_NAME] - Core benefit: [CORE_BENEFIT] - Target audience: [TARGET_AUDIENCE] - Price point: [PRICE_POINT] - Key differentiator vs competitors: [DIFFERENTIATOR] - Customer pain point: [PAIN_POINT] - Best customer result or testimonial: [BEST_RESULT] For each angle, provide: - Angle name (2-4 words) - Psychological frame (e.g., fear of loss, social proof, aspiration, curiosity) - One-sentence hook that leads with this angle - Best ad format for this angle (static image, video, carousel, UGC) Angles to cover: (1) Pain-led, (2) Result-led, (3) Competitor comparison, (4) Social proof, (5) Curiosity/mystery, (6) Urgency/scarcity, (7) Authority/credibility, (8) Lifestyle aspiration, (9) Price/value, (10) Objection reversal. Output as a numbered table with columns: Angle Name | Frame | Hook | Best Format.
Variables to replace
Replace the bracketed placeholders with your specific information before running the prompt.
[PRODUCT_NAME]Replace with your product name[CORE_BENEFIT]Replace with your core benefit[TARGET_AUDIENCE]Replace with your target audience[PRICE_POINT]Replace with your price point[DIFFERENTIATOR]Replace with your differentiator[PAIN_POINT]Replace with your pain point[BEST_RESULT]Replace with your best resultWhen to use this prompt
Generating a full menu of ad angles for a product launch or creative refresh, giving media buyers and creative teams 10 distinct campaign directions to test
Tags
CopywritingAd CreativeCopy.aiPaid SocialCampaign Strategy