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Copywriting
Surfer SEO Content Cluster Planner
A structured prompt for planning a full topical authority content cluster using Surfer SEO data, mapping pillar pages, supporting articles, and internal linking strategy for a target keyword.
Works best with: Surfer SEO
The prompt
prompt.txt
I want to build topical authority around [TARGET_KEYWORD] using Surfer SEO. Help me plan a complete content cluster. Inputs: - Primary target keyword: [TARGET_KEYWORD] - Domain / brand: [DOMAIN] - Target audience: [TARGET_AUDIENCE] - Competitor domains to analyze: [COMPETITOR_DOMAINS] - Current domain authority (approximate): [DOMAIN_AUTHORITY] - Content goal: [CONTENT_GOAL] (e.g., rank for commercial intent, drive organic signups, build brand authority) Please produce: 1. Pillar Page Brief -- Title, target keyword, search intent, recommended word count, 5 must-cover subtopics, and the primary CTA 2. 6 Supporting Article Briefs -- For each: title, target keyword, search intent (informational / commercial / navigational), recommended word count, and how it links to the pillar page 3. Internal Linking Map -- A table showing which articles link to which, with suggested anchor text for each link 4. Content Calendar -- A suggested 8-week publishing sequence ordered by topical dependency and link equity flow 5. Surfer SEO Tips -- 3 specific Surfer features to use for this cluster (e.g., Content Score targets, NLP terms to include, SERP Analyzer insights) Format the output so it can be used directly as a Surfer SEO project brief.
Variables to replace
Replace the bracketed placeholders with your specific information before running the prompt.
[TARGET_KEYWORD]Replace with your target keyword[DOMAIN]Replace with your domain[TARGET_AUDIENCE]Replace with your target audience[COMPETITOR_DOMAINS]Replace with your competitor domains[DOMAIN_AUTHORITY]Replace with your domain authority[CONTENT_GOAL]Replace with your content goalWhen to use this prompt
Planning a full topical authority content cluster with Surfer SEO, mapping pillar pages, supporting articles, internal links, and an 8-week publishing calendar for a target keyword
Tags
SEOContent StrategySurfer SEOCopywritingTopical Authority