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Copywriting

Surfer SEO Content Cluster Planner

A structured prompt for planning a full topical authority content cluster using Surfer SEO data, mapping pillar pages, supporting articles, and internal linking strategy for a target keyword.

Works best with: Surfer SEO

The prompt

prompt.txt
I want to build topical authority around [TARGET_KEYWORD] using Surfer SEO. Help me plan a complete content cluster.

Inputs:
- Primary target keyword: [TARGET_KEYWORD]
- Domain / brand: [DOMAIN]
- Target audience: [TARGET_AUDIENCE]
- Competitor domains to analyze: [COMPETITOR_DOMAINS]
- Current domain authority (approximate): [DOMAIN_AUTHORITY]
- Content goal: [CONTENT_GOAL] (e.g., rank for commercial intent, drive organic signups, build brand authority)

Please produce:
1. Pillar Page Brief -- Title, target keyword, search intent, recommended word count, 5 must-cover subtopics, and the primary CTA
2. 6 Supporting Article Briefs -- For each: title, target keyword, search intent (informational / commercial / navigational), recommended word count, and how it links to the pillar page
3. Internal Linking Map -- A table showing which articles link to which, with suggested anchor text for each link
4. Content Calendar -- A suggested 8-week publishing sequence ordered by topical dependency and link equity flow
5. Surfer SEO Tips -- 3 specific Surfer features to use for this cluster (e.g., Content Score targets, NLP terms to include, SERP Analyzer insights)

Format the output so it can be used directly as a Surfer SEO project brief.

Variables to replace

Replace the bracketed placeholders with your specific information before running the prompt.

[TARGET_KEYWORD]Replace with your target keyword
[DOMAIN]Replace with your domain
[TARGET_AUDIENCE]Replace with your target audience
[COMPETITOR_DOMAINS]Replace with your competitor domains
[DOMAIN_AUTHORITY]Replace with your domain authority
[CONTENT_GOAL]Replace with your content goal

When to use this prompt

Planning a full topical authority content cluster with Surfer SEO, mapping pillar pages, supporting articles, internal links, and an 8-week publishing calendar for a target keyword

Tags

SEOContent StrategySurfer SEOCopywritingTopical Authority