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Copywriting
Jasper Brand Voice & Tone Setup Prompt
A structured prompt for defining and documenting your brand voice in Jasper so every output -- ads, emails, landing pages -- sounds consistent and on-brand from day one.
Works best with: Jasper
The prompt
prompt.txt
I need to define a precise brand voice for [BRAND_NAME] so that every piece of AI-generated copy sounds consistent. Please help me build a brand voice document using the following inputs: Brand basics: - Brand name: [BRAND_NAME] - Product/service: [PRODUCT_DESCRIPTION] - Target customer: [TARGET_CUSTOMER] - Brand personality in 3 adjectives: [PERSONALITY_ADJECTIVES] - Brands we admire (for tone reference): [REFERENCE_BRANDS] - Brands we never want to sound like: [ANTI-REFERENCE_BRANDS] Please produce: 1. A one-paragraph brand voice summary (use this as Jasper's Voice & Tone description) 2. A 'We are / We are not' table with 6 pairs (e.g., 'We are direct / We are not blunt') 3. 5 banned words or phrases that feel off-brand 4. 5 preferred words or phrases that feel on-brand 5. A sample sentence rewritten in our brand voice: 'Our product helps you save time and money.' Format the output so it can be pasted directly into Jasper's Brand Voice settings.
Variables to replace
Replace the bracketed placeholders with your specific information before running the prompt.
[BRAND_NAME]Replace with your brand name[PRODUCT_DESCRIPTION]Replace with your product description[TARGET_CUSTOMER]Replace with your target customer[PERSONALITY_ADJECTIVES]Replace with your personality adjectives[REFERENCE_BRANDS]Replace with your reference brands[ANTI-REFERENCE_BRANDS]Replace with your anti-reference brandsWhen to use this prompt
Setting up a consistent brand voice in Jasper so all AI-generated copy -- ads, emails, landing pages -- reflects the brand's personality and tone guidelines
Tags
CopywritingBrand VoiceJasperAd CreativeEmail