Analytics

Meta Ads MCP Creative Fatigue Check

Identify ads showing early signs of creative fatigue -- high frequency combined with a meaningful CTR drop -- before they start dragging campaign performance.

Works best with: Claude / ChatGPT (via Meta Ads MCP connector)

The prompt

prompt.txt

Using the official Meta Ads MCP connector with read-only reporting access, find ads in my Meta account with frequency above [FREQUENCY_THRESHOLD] and a CTR drop of more than [CTR_DROP_THRESHOLD]% in the last 7 days. For each flagged ad, show ad name, current frequency, CTR this week versus last week, spend in the last 7 days, and its campaign. Identify whether stable CPM, conversion rate, and sample size support a creative-fatigue hypothesis or point to another cause. Sort by spend descending. Do not create, edit, pause, or publish anything.

Variables to replace

Replace the bracketed placeholders with your specific information before running the prompt.

[FREQUENCY_THRESHOLD]Replace with your frequency threshold

[CTR_DROP_THRESHOLD]Replace with your ctr drop threshold

When to use this prompt

Proactively catching creative fatigue before it degrades campaign performance. Use weekly as part of a creative refresh workflow alongside the Meta Ads MCP connector.

Put this prompt to work